![]() The next largest search engine in terms of market share is Microsoft’s Bing, which had about 6.7% of the total market in February 2021, according to Statista. Google’s search engine owned somewhere between 86.6% and 92.2% of the worldwide search engine market at the time of writing, according to Statista and Statcounter, respectively. However, from the perspective of an ecommerce business or an omnichannel retailer, the Brave Search announcement - which will undoubtedly receive lots of media attention - should be understood in context. Still, the company estimates the browser has 25 million active users per month, and as it expands its offering, it will likely add many more.Brave Search became available as a beta on June 22, 2021. Even if it didn't, it shares the Chromium base of Chrome and effectively looks like Chrome to most tracking services, making it hard to measure the browser's penetration accurately. The browser has quickly become a favorite with users, although specific usage stats are hard to come across.īy default, Brave blocks the tracking scripts for the most commonly used market share analysis sites. ![]() Conversely, Brave hopes to forge a similar path with their user's privacy at the forefront, rather than information gathering and data-hungry ads. This is one the key reasons you should decentralize your data. The browser itself is the centerpiece, with complementary services like Brave Rewards, Brave Search, and the BAT cryptocurrency adding to the experience.īig Tech companies like Google, Microsoft, Facebook, and Amazon use their ecosystems to lock you into a particular set of services for the companies benefit. Mirroring Google's multi-service approach, Brave is building an ecosystem of privacy-friendly products. ![]() This isn't solely intended as a mainstream alternative but as a privacy-focused search for Brave users. While Ghostery exists as a standalone product, the company used the technology to inform its offering. In 2017, Cliqz acquired Ghostery from Evidon, a marketing analytics company. This browser extension offers a way to detect and block internet trackers. Many web users will also have come across the Ghostery add-on for Firefox, Chrome, and a handful of other platforms. The Cliqz team created an index of sites, which helped answer your searches in the browser's address bar. Notably, it was also bundled with its own search engine. The browser came with an anti-tracking mechanism to prevent advertisers from gathering data on you as you browse the internet. Like Brave, Cliqz was a privacy-focused alternative browser, building upon Mozilla's user-centric features. As an open-source browser, anyone can fork Firefox and continue development in a way they see fit. The company's primary product was a web browser based on Firefox. Brave has added new features on top of the core browser during that time, including a cryptocurrency wallet, the Basic Attention Token (BAT), and the Brave Rewards program.īefore coming together to work on Tailcat, the development team was previously employed by Cliqz GmbH, a software company majority-owned by Hubert Burda Media Holding. The browser first launched in 2016, and by February 2021, had amassed 25 million monthly active users. Brave is a best of both worlds solution, offering the privacy benefits of Firefox coupled with the compatibility and ease of use of Chrome.īrave is an open-source project, and there are editions for Windows, macOS, Android, iOS, and Linux. While Firefox is the most well-known privacy-focused browser, it uses different technology, so some websites don't work correctly, and many Chrome-specific add-ons aren't compatible. Chromium isn't entirely integrated with the search giant's services, but many key browser components still connect to Google's servers.īrave uses Chromium as a foundation but removes the attachment to Google services, effectively creating a de-Googled edition of Chrome. The world's most popular browser, Google Chrome, is also based on Chromium, with added Google services. Rather than using an entirely different base technology, like Mozilla Firefox, Brave is one of many open-source Chromium-based browsers.
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